comparing Rifkin to Parry

As I was reading Rifkin’s “A Change Of Heart About Animals” and Vince Parry’s “Branding a Condition”, I couldn’t help but find a similarity in one particular aspect of both of their works. It’s almost as if both writers anticipate questions and clarifications their audience may have and then addresses them beforehand in their work. This I think is a very effective way write because it puts the author more into the shoes of the reader.